Diffusion Theory

What is the diffusion theory? Diffusion theory is a theory that essentially tells us how, why, and how fast new ideas and technology are spreading. New innovations spread all the time. How do new innovations spread so quickly? Technology spreads new innovations fast in one of three ways. The first way is we see technology used as a founder of new markets. For example, streaming services are really taking on a toll on the business done by movie theaters right now. This is done because a new market of having movies and tv shows at your fingertips was recognized and it has been made possible with technology. The second way technology spreads innovations fast is when innovations use technology as a vehicle for innovation. 3D printing is a great example. 3D used technology as its vehicle to carry its finished product to the finish line. The final normal way technology spreads innovations fast is by when they use technology as an enhancer of human capabilities. For example, architects are now using softwares to take out buildings and place buildings using AR to see how it will look once it is built on the land. 

The first innovation that comes to mind recently that we saw blow up from technology is Tiktok. Tiktok is a social networking service that really focuses on videos as a way of entertainment. A few years ago Tiktok was not a thing and now people spend hours of their day on the app. Whether it is watching dance moves, watching funny videos, or getting tips from a creator, Tiktok has a variety of purposes. While some people think Tiktok has really had a negative impact on the world, I also think it has had a positive impact. It has made another social media platform for people to post their content. There are many people that would not be nearly as successful as they are right now without the app of Tiktok and I'm sure they're thankful for the creation.